Learn More About Reset Media: Partner Bios | Reset Media Press
| Reset Media Partners is a strategic digital marketing agency that: | |
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Helps publishers and premium content owners monetize digital content and distribution by creating sponsorship and integration offerings for advertisers. |
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Offers unique distribution and advertising opportunities through non-traditional digital media properties offering mass reach of targeted audiences. |
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Represents premium network content for digital sponsorship and branded integration |
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Produces original content or repackaging existing content for digital distribution |
With a credit list that includes reality, drama, MOWs, network news, daytime talk, animation, award specials and broadband, Tracy Dorsey has worked in virtually every programming genre. Coupled with industry experience working for and with networks, production companies and in service of countless blue chip sponsors, she has developed a thorough knowledge of the business of programming – from conception, production and distribution to marketing, promotion and ancillary exploitation.
Prior to founding Reset Media Partners, Tracy launched TRACY DORSEY ENTERTAINMENT, an independent production company offering branded entertainment consulting services. Sponsorship and integration clients included the RDF series “Shaq’s Big Challenge” (ABC 2007) and “How to Look Good Naked” (Lifetime 2008), as well as Shycast.com, a sponsored online social network supported by IKEA and Unilever.
Previously, Tracy was Chief Creative Officer for FULL CIRCLE ENTERTAINMENT, a division of Omnicom Group, specializing in the creation of original television programming as marketing platforms for underwriting sponsors. In this position, Tracy oversaw all creative development and production for the company, including the 2005 FOX Christmas Special “Dear Santa” and the reality series “Bound For Glory” (ESPN) and “Meet Mr. Mom” (NBC).
She served in a similar capacity for Interpublic Group’s MAGNA GLOBAL ENTERTAINMENT where she executive produced “House Rules” and several television movies for the Emmy-award winning Johnson & Johnson Spotlight Presentations for the Turner networks. She also served as co-executive producer for the critically acclaimed NBC series, “The Restaurant,” produced in conjunction with Mark Burnett Productions and Reveille.
Prior to joining MAGNA, Tracy spent 3 years as a writer and producer for ABC NEWS’ “Good Morning America” with Charles Gibson and Diane Sawyer.
Chris Bryant is a new media pioneer, a serial entrepreneur and the current President of the New York Chapter of the Entrepreneurs' Organization. Over the last 12 years he has founded three successful businesses and co-founded or consulted on several other successful Internet-related start-ups.
Chris began his career in 1994 when he founded one of the first New York-based Interactive Agencies, T3 Media. Over a 4-year period he successfully grew the company into a national presence serving as Interactive Agency of Record for firms such as Microsoft and American Express. The company also created and produced a number of online properties including the Tony Awards Online in and one of MSN’s first weekly shows On Broadway. In 1996 the company produced the first corporate international webcast using multi-cast technology for Digital Equipment Corporation.
Chris was a finalist for the Ernst & Young Entrepreneur of the Year in 1999 and later that year sold the business to a publicly traded technology company after successfully raising over $10MM in debt and equity financing during the company’s growth phase. He remained the company's CEO until late 2001 when he began his own consulting practice offering interactive media consulting.
In 2003, Chris left his consultancy to start Elizabeth Street Gallery Partners – importing 18th and 19th Century European carved stone statuary, garden ornaments and architectural elements. He then founded Elizabeth Street Stoneworks to import custom carved re-creations based on the catalogue of antiques from his first company. Both companies make extensive use of the Internet and new media technology in their business.
In late 2005, Mr. Bryant joined Shycast – a social network and user-generated video contest engine – as a founder and helped develop the company’s business model. He left Shycast in 2007 to join together with Tracy Dorsey to start Reset Media Partners – a digital marketing agency specializing in the production and distribution of Branded Digital Entertainment. Through key partnerships, Reset Media currently represents the top trafficked non-traditional distribution sites on the Internet.
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